Small businesses often don’t have websites because they think it’s unnecessary, that their business is too small, they rely on referrals or are simply busy enough already.
But this is a mistake.
Not only does having a website make your business look more professional, but it also allows customers to learn more about your company and what you offer.
Additionally, a website can help you reach new customers and grow your business.
We discuss in more detail below why small businesses don’t have websites and why they should reconsider.
Small Businesses Don’t Think They Need A Website
Small businesses have a lot on their plate.
They’re often trying to juggle multiple roles and responsibilities, and they may not have the time or resources to invest in a website.
However, many good reasons small businesses should have a website.
A website can help to build credibility, reach new customers, and boost sales.
In addition, a website is a relatively low-cost investment that can pay off big in the long run.
If a small business doesn’t have a website, it may miss out on a valuable opportunity to grow and succeed.
Many small and local businesses rely on Facebook pages instead of websites to promote their business.
This might seem like the more accessible and cheaper option, but it’s not necessarily the best one.
A website allows you to control your branding and message more precisely than a social media page does.
Plus, having a website gives customers one place to go for all their questions about your business.
They’re Unsure How To Create A Website
Creating a website may seem daunting, but with some planning and basic web-building skills, it is well within reach of most people.
The first step is to decide what kind of website you want to create.
A simple blog or informational site will suffice if you are primarily interested in sharing information or promoting a cause.
Next, however, you must create a more robust e-commerce site to sell products or services online.
Once you have a clear idea of your goals, you can begin to plan your site’s structure and design.
You will also need to choose a web host and register a domain name.
With these pieces in place, you can begin building your website.
Although it may take some time and effort, creating a website can be a rewarding experience.
If you are unsure where to start, reach out to us, and we can help HERE!
They’re worried About The Cost
Any business owner knows that a website is essential in today’s digital age.
Customers expect to be able to find information about businesses online, and a website is the best way to provide this information.
However, many companies hesitate to invest in a website, worrying about the cost.
While it is true that there are some upfront costs associated with having a website, these costs are relatively small compared to the potential benefits.
In addition, there are several ways to reduce the price of a website, such as using free web hosting or designing the site yourself.
Overall, the benefits outweigh the cost of having a website, making it an essential investment for any business.
They’re Not Sure How To Maintain Or Update A Website
Many small businesses and organisations have realised the importance of online presence.
However, they may not have the resources or knowledge to maintain a website independently.
Fortunately, there are many options for outsourcing website design and maintenance.
By working with a professional web design company, businesses can ensure that their website is attractive, user-friendly, and up-to-date.
In addition, a web design company can provide ongoing support and maintenance, ensuring that the website always meets the organisation’s needs.
By outsourcing website design and maintenance, businesses can focus on their core operations while maintaining an effective online presence.
Feel free to contact us for a quote HERE!
They Don’t Know How To Promote A Website
If you’ve ever tried creating a website, you probably know it’s only half the battle.
The other half is getting people actually to visit your site.
And unless you’re already an established brand, that can be pretty challenging.
That’s because there’s much more to marketing a website than just creating one.
It would be best to consider search engine optimisation and social media.
Luckily, plenty of resources are available to help you learn how to market your website effectively.
Then, with a little effort, you can get the traffic you need to make your site successful.
They’re Already Too Busy
This is something we’ve got a lot of recently.
We’re too busy and don’t need any more business or new leads.
We’re already swamped.
However, a website can make your business more efficient and help you save time in the long run, especially if we go into recession and you will need new leads for your business to stay operating.
A website can automate many marketing tasks, such as lead generation, customer support and even sales.
By automating these tasks, you free up more time to invest in growth activities like creating products or services.
It also helps you target your desired customer market and ensure your message reaches the right people.
So, don’t be too quick to dismiss a website if you’re already feeling overwhelmed.
A website can help free up your time and simplify your business.
Conclusion
Despite these concerns, small businesses miss out on a valuable opportunity by not having a website.
In 2020, 93% of consumers used online searches to find a local business.
You can read Local SEO stats here.
That’s why it’s more important than ever for small businesses to have a strong web presence.
However, if you’re unsure where to start or how much it will cost, don’t worry!
We can help you get started with a custom quote that fits your budget and needs.
Plus, we offer maintenance plans to make sure your website is always up-to-date and looking great.
Ready to get started? Contact us today!