There are many things to consider when setting up a website for your small business.
One crucial decision is which payment gateway to use.
There are many different options, so how do you know which is best for your business?
In this blog post, we’ll explore things you need to consider when choosing the best payment gateway for your website, if your website needs one and which one we recommend.
5 Things To Consider Choosing a Website Payment Gateway
1. Do I Need A Payment Gateway On My Website?
A payment gateway is essential for any website that sells consumer products and services, such as an e-commerce store.
Payment gateways allow customers to securely and conveniently make payments online.
Without a payment gateway, it would be difficult for customers to purchase products or services from your site.
Instead, they will be required to call you and pay, in person or person.
Payment gateways also offer fraud protection and other features that help keep customer data secure.
Therefore, a payment gateway is essential for your success if you run a website that involves online transactions.
2. Research Different Payment Gateways
When creating an eCommerce store, one of the most important decisions you will make is selecting a payment gateway.
Payment gateways enable you to successfully process payments from customers, ensuring that their transactions are secure and your business receives the funds it is due.
The main types of payment gateways available include third-party credit card services, merchant accounts, and mobile payments.
It is essential to research the different payment gateways available to find one that offers the best security and convenience for your store’s needs.
Additionally, be sure to compare fees across various providers since these can vary significantly based on the size of your business and monthly volume.
With so much riding on this part of your online store setup, taking time to select the right payment gateway could mean making or breaking your success.
Examples include Stripe, Apple Pay, Google Pay, Paypal, Fondy and many more.
3. Consider Which Gateway Suits Your Websites Needs
When considering which payment gateway to use for your website, it is essential to consider the specific needs of your site’s customers.
Firstly, you should assess whether or not there is a need for an e-commerce-enabled gateway that provides options such as shopping carts and checkout pages or if a more straightforward solution may be needed.
Secondly, research what currencies the different gateways accept and compare them to the coins you wish to take on your website.
Finally, consider additional features such as fraud protection, recurring payments and chargeback protection that could make the customers’ experience smoother.
Once you have identified which gateway best meets your website’s needs, consider other factors, such as cost of implementation and transaction fees, when deciding which one to go with.
4. Compare Fees
When choosing a payment gateway for your business, paying careful attention to the fees associated with different options is essential.
For example, some gateways may charge a percentage of each transaction, while others may require a fixed price regardless of the transaction amount.
In addition, there may be differences in rates depending on the type of card used and other factors.
Therefore, when comparing gateway fees, it’s crucial to examine what you are charged per transaction and any monthly subscription or setup costs that may come with using a particular service.
This information lets you decide which payment gateways make sense for your business.
5. Know How To Add It To Your Website
Once you have chosen the payment gateway that best fits your business’s needs, you need to add it to your website.
Create an account and set up their integration with your website.
Depending on the provider, this may involve creating API keys or downloading and installing plugins.
This sound more complicated can it is.
Most top-end payment gateways, such as Stripe, make this process seamless will most big-name website providers (WordPress, Squarespace, Wix, Shopify, etc.)
After successfully integrating the payment gateway, you can start accepting payments on your website.
It’s also essential to ensure that the payment gateway is PCI-compliant, ensuring that customer data is safely and securely stored and transmitted.
Additionally, ensure that all transactions are encrypted with SSL/TLS encryption to protect customers’ data further.
Once you have set up the payment gateway, customers can easily make purchases on your website, providing them with a seamless and secure checkout experience.
If you are looking for a website that requires a payment gateway and are unsure where to start, reach out to us here for a quote.
Why Do We Recommend Stripe?
We recommend Stripe as the best payment gateway for your website because it offers fast, reliable, secure payment processing.
Stripe is easy to set up and use with various integration options, allowing you to quickly integrate your website with the payment gateway.
With Stripe, customers can pay through their credit cards or other accepted methods such as Apple Pay, Google Pay and more.
There are no monthly fees or setup costs, and the pricing is based on a simple, predictable fee model.
Stripe also offers advanced risk analysis tools to help prevent fraud while providing customers with a secure payment experience.
This makes Stripe an ideal choice for businesses looking to streamline their payment processing needs.
Conclusion
As eCommerce grows, so does the demand for payment gateways.
A payment gateway is a service that allows businesses to accept payments from customers online.
Many different payment gateways are available, each with its features and fees.
Therefore, deciding which payment gateway is right for your business cannot be easy.
However, we recommend Stripe as the best payment gateway for small businesses because it is easy to use, has low fees, and integrates well with other software programs, such as WordPress, which is core to our website designs.