Small business owners often ask, “How much does having a website increase business?” Unfortunately, the answer is not so simple.
There are many factors to consider, such as your business type and how well it’s suited to the market.
However, some general trends can be observed.
This post will explore some of those trends and give you an idea of what to expect if you create a website for your small business.
Easier To Find Online
Local businesses need to have a website to be found online.
Currently, 4 out of 5 consumers use search engines to find local businesses.
You miss out on potential customers if your business does not have a website.
One research campaign showed that a purchase follows 28 % of all local searches.
Moreover, customers are more likely to trust companies with a website.
Websites give your business credibility and show that you are invested in your online presence.
In addition, websites allow you to control the narrative about your brand.
You can use your website to tell your story, showcase your products and services, and build customer relationships.
Investing in a website and good local SEO is essential for any local business that wants to stay competitive and be found online.
Sell Products Online
Websites also allow businesses to sell products online.
Selling products online opens up a new pool of local and national potential customers.
Additionally, it will enable companies to reach consumers that may not be able to come in-store due to location or other factors.
Online stores also provide a 24/7 shopping experience for customers, allowing you to make sales even when your business is closed.
Additionally, having an online store allows you to collect data about customer behaviour and preferences that can help you better understand them and provide a better shopping experience.
You can also use pixels and tracking tools to understand website visitors’ behaviour better.
By installing these on your website, you can track customers’ behaviour, such as which pages they visit, how much time they spend on each page, and more.
This data can be used to create targeted marketing campaigns that reach potential customers more effectively.
Additionally, you can use this data to improve your website and make it easier for customers to find what they’re looking for.
Websites Are Digital Business Cards
Your website is much more than just an online brochure.
It’s also a powerful tool for selling your products and services.
Including crucial information about your company, products, and services on your website makes it easy for potential customers to learn more about what you offer.
And if you include a way for them to purchase your products or services online, you can make it even easier for them to do business with you.
Did you know 70% of consumers will visit a store because of information found online?
In short, your website can act as a digital business card that helps you sell more of your products and services.
So make sure to include all the essential information potential customers need.
Track Your Business’s Performance
A website is a powerful tool for any business, large or small. It can help you promote your products or services and be a valuable source of information about your customers and your business’s performance.
Tracking your website’s analytics lets you see how your business is doing over time.
This data can help you identify trends and make necessary adjustments to your marketing or operations.
In addition, by monitoring your website’s performance, you can ensure that it meets your customer’s needs and makes the best possible impression.
As a result, a website can be an invaluable asset to your business with little effort.
Increasing Brand Awareness
In today’s digital world, having a website is essential to marketing your business and increasing brand awareness.
Your website is often the first point of contact between you and potential customers, so making a good impression is essential.
A well-designed website that is easy to navigate and provides relevant information about your products or services can help to build trust and credibility with potential customers.
In addition, a website can also be a helpful way to connect with existing customers and keep them up-to-date on new products or services.
Investing in a quality website can help ensure your business is visible and accessible to the people who matter most.
Grow Your Business & Reach New Customers
In today’s connected world, it’s essential to have a website for your business. A website is a 24/7 marketing tool to help you reach new customers and grow your business.
It’s an excellent platform for sharing information about your products and services and provides a convenient way for customers to contact you or make purchases.
If you’re unsure where to start, plenty of resources are available to help you get started.
Once you have a website up and running, promote it through social media and other channels.
By taking advantage of the power of the internet, you can reach more people than ever before and take your business to the next level.
Conclusion: Will A Website Increase My Business?
The majority of data shows that having a website will increase business, but how much depends on your type of business.
A website is vital to any business’s marketing strategy.
It allows you to share information about your company, products, and services with potential and current customers.
Additionally, websites can help you track your business’s analytics and performance over time.
This valuable data can help you make necessary changes or improvements to your online presence.
A website will ultimately help you grow your business and reach new customers.
If you’re interested in creating or redesigning a website for your business, contact us for a free quote. We would be happy to help!